Unit 16 Managing Communications Information and Knowledge Pearson BTEC Level 5

TASK 1: The company

1.1

The management has to make several decisions for the success of Samsung; they have to use information that comes from internal and external sources. The management has to use this in a specific way, which helps in the decisions.

Samsung is an international company, and they have to use the information; the management has to make various internal organizational decisions that belong to the employees and their management (Trevino and Nelson., 2010.). The higher authority has to use the information to make the decisions. Information can be used from the strategic, tactical, and operational levels of the company. Strategy is related to the pre-planned process of decisions that are decided by the management team. Tactical is used for the decisions made by the managers for the problems that become in the routine work of the company. The operational level focuses on the workers and their problems; this is mainly related to the basic work of the company. The management team has to use this information to make decisions.

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1.2

Samsung UK has to use a strategic plan for the whole company; sales, product development, and other types of particular tasks have a strategic plan. The plan makes the easier way for the company to follow a strategy to achieve the desired goals of the company. This is having a time limit for each part of the plan, and the company has to follow this. The strategic plan is made by the high authority of Samsung UK.

The company has to follow the UK business laws to manage the employees and the environment of the company (Schaper et. al., 2010.). These laws have to be implemented in the whole organization to attain the goals of the company. The company has to follow the contract law of the UK to make the contracts between the suppliers, partners, and employees and for the marketing companies to make clear situations of the contract. The management has a specific procedure for recruitment, and after that, the company gives them a proper training session and personnel development program to work without hesitation. 

1.3

Samsung UK has the various information to make decisions for future planning. The company has two types of sources: one is internal and the other is external. The assessments of the sources are here:

Internal Sources:

Sales figures are the most authentic source, which gives the past sales of a particular period. The company can make its strategy and decisions using this. The company may have records, that have additional sales and expenses for the particular period, so the company has to adjust its policies according to this. Samsung can use customer records for product-making decisions, in which seasons the company has additional sales. The company can use the financial documents accounts, which tell the real facts of the company (O'Hair., Friedrich, and Dixon., 2007. ).

External Sources:

Samsung has external sources; they can use this in the sales and marketing of the products. The government website has highly authentic data, and companies can use this. Trade association journals have data on inflation and market analysis, so the company can use this in marketing, but Samsung has to use this carefully. Newspapers, magazines, and social networking have not much accuracy, so the management has to use this seriously; they have to properly analyze them before use, and this is a last option for them (Krishnamurthy, 2008.).

M1

Evaluation of internal and external sources of information: Internal sources of information are much more reliable as compared with external sources. As they are prepared by the cited entity itself. However, certain things can be relied on, such as government data and trade association journals. But if we compare other external sources with the internal sources, then internal sources have more credibility.  Internal resources are hugely authentic accounts, but they just need to be used appropriately. Newspapers are not authentic if they are not taking data from authentic sources, so companies have to be aware before using data.

1.4

Samsung has to use the information to make a strategy for the future; they have to use it after a print analysis. They have to make sure about the authenticity of the sources of information. Generally, internal sources are more authentic than external ones. The management company has to use their experience and expertise to make strategies for the sales and marketing of the product. The company has to conduct proper research on the customers; the company has to manage their demands; they have to analyze the demands of the customers; and they have to make changes in their products according to their customers (Holm, 2006.). The company has to make proper strategies for sales, and they have to make short-term targets to increase the number of customers. They have to make communication with their consumers and get their feedback for the product and service. Creating a relationship with them helps to increase the number of customers.

TASK 2

2.1

The Samsung company is launching a new product for the launch and it is a new smartphone, the Galaxy S7. This phone has some advanced features and a large space to save files (Gurau, 2008.). The company is making the phone for the business class people; this phone has a unique style in it and this phone has the software which helps for the businessman.

The company finalized an occasion to tell about this product to their stakeholders, and they are;

Customers: The company is a leading company in smartphones and they know the demand of the customers, so the company is inviting old business-class users for the event.

Marketing Employees: The company is inviting them also to know about the exceptions of the consumers.

Marketing Companies: The company has to invite them also because they have to show the attitude of the customers for future marketing strategies.

Directors: These are the important guests for the event to make the future strategy and product developments (Gharajedaghi, 2011.).

2.2

Samsung has to use cost-effective channels to invite the stakeholders to the event;

Telephone: Samsung can use this communicational tool for the invitation but they have to use the proper format and voice code for the invitation. This tool is generally used in personnel communication. This is a two-way communication channel.

E-mail: Liaison trainees can use this; this is very cost-effective and most probably used by the companies to make invitations. This is having the full details about the event and it has an impact on the invitees. But it has single-channel communication (Grant and O'Donohoe., 2007.).

Fax: This is an older way of communication, and the invitees don't need to have fax numbers.

Word of mouth: Liaison trainees can use this for the known directors and marketing employees. But there is a chance that they do not remember the day and time of the event.

Facebook and Twitter: The trainee can use this to invite customers to the event; this is one of the most cost-effective channels, and it has a two-way communication channel (Gailloux et al., 2012.).

2.3

The liaison trainee has to make sure that the attendees are coming to the event. They have to cross-check their availability in the event because the success of the event depends on the guests of the event. They have to cross-check if they are coming or not. They have to take feedback from the invitees and the time availability for the event (Forsgren and Johanson., 2014.). They have to have proper short discussions to take feedback for them when they are communicating for the invitation. Liaison trainees have a responsibility to take their opinion about the event and their interest in the event. The trainee must clarify their agenda for the event and have to clear their doubts about the event. It is better to take feedback to make the strategy implementation; their feedback is an essential part.

2.4

The trainee has to make an interesting and memorable event for the product launch; this is essential to make interesting because this is the attraction for the stakeholders. They have to advertise their event through social networking sites and advertisements in local newspapers and magazines (Eisenberg, Goodall Jr., and Trethewey., 2013.). Promotion is a basic tool for the success of this event, so they have to use it effectively. In the event, the company has to promote activities and contests to increase interest and involvement. Winners of the contest have some surprises, which is a factor that helps in the stakeholder numbers in the event. The trainee has to ask some questions related to the product knowledge, and it may be a quick quiz for the stakeholders and mostly for the customers. So this is the most useful part of making the memorable and successful event for the launch of the product.

M2

The company has invited all of the stakeholders who have connections with the product. They have to increase the number of stakeholders to create a better product launch next time.

D1

In this task, I have to use a better communication medium like Skype to meet with the stakeholders to invite them, which can impact the number of guests at the product launch.

TASK 3

3.1

Samsung is using various tools of communication; they are using traditional tools and contemporary tools to communicate with their stakeholders. They are using telephones to communicate with their customers. They have the expertise in it. Their representatives have specialization in it, and they are making sensible communication with them (Du, Bhattacharya, and Sen, 2010. ). Letter is also another format, which is a very old and traditional tool of communication. The announcement board is a tool that helps in internal communication. The announcement board announces the immediate information to the whole organization. An internal memo is used in internal communication, and this is a handwritten note that is provided by the supervisor to the employees. Formal and informal meetings of the departments are the general communication tools that help to make clear situations between them. Email and websites are the latest communication tools, and they are very effective, quick, and trendy, so they have to use them properly.

3.2

Samsung has to use effective communication with the customers to make a relationship with them. They have to make proper talk with the customers when they are buying their products. The sales representative has to have more and more discussions with the customers to analyze their needs and their experience with Samsung. Face-to-face interaction is the best tool that makes a quick revert of the feedback (Dodd, 2007.). The market representatives have to make special and effective communication with the regular customers for feedback on the products and services. They have to give a feedback form that has a proper format, like customer details, selected questions related to the product they are using, and what changes they want from the company in their products and services. This is a proper format to take the feedback from them (Crane and Matten., 2007. ).

3.3

Samsung UK has to make proper and regular communication with the local community. They have to use an efficient way, which creates an impact on the targeted audience. Samsung can use regular town hall meetings; they have to invite their regular consumers with the above-given communication tools. The company can regularly use this; the company has to use a particular day for this, and they have to make a reminder by email (Argenti, 2015.). The company can use this for regular communication and problem-solving meetings. The Samsung can be used for problem-solving meetings. Samsung can use local media also to communicate with local people and users, so they can use the local radio channel, local television channel, and local internet channel to communicate with them.

3.4

A personal SWOT analysis focusing on the communication skills:

STRENGTH:

I have a strong point that I can elaborate my feelings and plans perfectly for the targeted audience, and as a liaison trainee, this is the best part for me. Face-to-face communication is the best task, which I perform easily anywhere and with anyone.

WEAKNESS:

My weak point is that I am not a good listener, so sometimes it creates very bad impacts on the meetings and seminars, so I have to work on it as soon as possible (Attridge, 2009.).

OPPORTUNITIES:

I can communicate with an unknown person, and this is an opportunity for me because the corporate sector wants these types of people in their company.

THREATS:

I have to polish my ability to perform better at Samsung; there are many more trainees, and they are very talented, so I have to work on my weaknesses, and I have to be a strong competitor for them (Coombs, 2014.).

I have to make effective stereochannel communication, so I have to listen first and give the answer. This way gives a solution for the betterment of my weakness.

M3

An individual communication plan is needed by Samsung to manage the communication of information inside the organizational structure. There are three levels in Samsung where a communication plan can be implemented. These three levels are top-level, middle-level, and lower-level management. There are various methods through which the middle level can communicate with the top-level management, either by sending emails or by interacting personally with them. However, lower-level management needs to communicate only through mail if they want to communicate with top-level management. Because it will be informal communication, in case they communicate directly with top-level managerial personnel.

CONCLUSION

All of the above report tells about the communication in Samsung UK; they have several stakeholders, and they have to make a proper informational exchange, and the company is managing it. The liaison trainee is organizing an event for the product launch, and he is making their effects on it. Communication is an essential part of Samsung.

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